Grays Automotive
Detail Supplies
Brand Design
Commissioned to lead the rebranding initiative for a local business from a corporate franchise to an independent company specializing in automotive detail supply, resulting in a modern, robust, and dynamic brand identity with a strong and sporty vibe. Collaborated with the owner to select a new name inspired by his newborn son, infusing the brand with personal significance and emotional resonance.
The rebranding project aims to refresh and revitalize the existing brand identity to better resonate with the target audience. The project involves a comprehensive review of brand
elements, including the logo, color
palette, messaging, and overall visual assets, to ensure a cohesive and impactful brand image.
